Magento vs Shopify: Which One Should You Choose?

 

YOUR SMART CHOICE BETWEEN MAGENTO AND SHOPIFY

The million-dollar question, which eCommerce platform should you choose? In this article, we mainly detail the advantages and disadvantages of 2 of the most chosen platforms when starting an e-commerce business as an entrepreneur: Magento vs. Shopify. From the e-Commerce Development Company, you can get all the information.

SHOPIFY

Shopify is a Canadian company founded in 2004, designed to process online payments and point of sale systems. Initially, it was created with the intention that Company users could process their payments online. However, today the company has more than five hundred thousand stores using its virtual platform. Shopify is straightforward to use and does not require excellent computer knowledge to handle it; enter the page, select a template and customize the design, choose your website's functions, and add the products you want to start selling online.

INTERFACE

Its interface is pleasant and straightforward, allowing its control panel to add new products, request business reports, and create discount coupons, among other incredible functionalities. Shopify prices range from $ 14 to $ 179 / month, depending on the benefits it offers each plan. Logically, if what you are looking for is a free e-commerce platform, Shopify is not the option for you. However, if what you are looking for is a reliable platform with its developer, ideal for your online store, that offers functionalities to increase sales and manage your business, Shopify is one of the best solutions available online. On the other hand, Shopify allows a free trial for 14 days to see if it suits what you are looking for.

In short, there are several pros of this tool, but it has two mighty ones that distinguish it from the competition; the safety and speed of loading it offers. However, Not everything can be perfect, and Shopify has two main disadvantages: its blogging system and its high prices.

MAGENTO

Another great e-Commerce is Magento a free distribution platform, designed by the company Varien (now Magento Inc) founded in March 2008. It is a platform with a slightly heavier design than Shopify, with a much more structured interface. It offers different modules for the online store to be developed, providing the user with a description of each product in other languages (multilanguage). It also has multiple and powerful configuration options for the entrepreneur, so that they can add or delete the elements that more you need for your store quickly and easily. The Magento eCommerce website is useful multifariously, and that is of no doubt.

THE RIGHT UPDATES

For its part, it is a platform in constant update, providing every day more functionalities to the subscribed stores. It has a high-tech security system. But its cons are the server load, which can sometimes be very slow. This is because it requires a reasonably powerful server to work. It is also a bit difficult to understand the system and the programming, given that its design is ambitious and complex. For its part, it is the most expensive platform of all those for e-commerce, around $ 14,000 per month.

Whether you work with them or not, our goal is to offer you the most common and robust characteristics of both platforms in an intuitive comparison, and that knows how to get straight to the point at those points that decide your entry into them or not.

PRIMARY DIFFERENCES

The main difference between the two is that you must take care of the hosting and development of the Magento platform. You must have or subcontract the necessary infrastructure to host your eCommerce, but the generated code is already your property. It also requires development support either in-house or through a service provider. In the case of Magento, there are many certified partners, we recommend that you select one with previous experience implementing these solutions since there may be integrations with legacy systems, ERPs, and CRMs that can be expensive and with a long time to implement. The great advantage is that you can have customized and specific configurations for your business since you control the development of the platform. In our case, we already have more than ten years in developing eCommerce with Magento; if you like, we can support you.

On the contrary, Shopify is a cloud platform, which with the payment of monthly rent, ensures the hosting of the platform that provides you with a secure server in compliance with PCI and an SSL security certificate, in addition to any modification, update or change in the code it is implemented in a general way through specific maintenance windows and with prior notice, its initial cost is much lower because it does not require such a large investment in infrastructure or development support, most of the plans include hours of service that They can cover small modifications or needed changes, the administration experience is much more comfortable with drag and drops options. However, the customization options are limited. For example, it has its payment gateway and some partners like PayPal, but its prospects are few compared to Magento. Shopify eCommerce development is essential in these situations. However, one needs to have a proper understanding of the two e-commerce platforms. Then only it will be possible for one to decide which one to choose.

THE RECOMMENDATIONS

In general, we recommend Shopify for micro, small and medium entrepreneurs starting their business since it allows a quick implementation. With a lower cost, the key to success is the product catalog and its administration since 80% of the sales on this type of platform, so we recommend that you develop a solid business strategy before starting with this platform, have your products with as much information and photos of the best quality as possible, in addition to making a digital marketing plan as aggressive as possible within your company's budget.

In the case of Magento, we recommend it for medium and large companies with an infrastructure and development capacity within their Information Technology department, internal or external, to customize, support, and develop the platform's functionalities. This platform also provides greater scalability with modules like B2B fully assembled and designed to have a price catalog per customer. The use of the Magento 2 web development is quite useful there now. Now here is the final word about these two platforms.

FINAL WORDS

Finally, you know your business better than anyone, so you can evaluate if you prefer Shopify website development to start your business with little investment and grow it exponentially, or establish a more robust platform like Magento with the potential to diversify your business with high customization further. 

Remember to develop your initial parameters such as investment capacity, infrastructure, development, support, and administration of the platforms before selecting it. Fortunately, we have had an excellent experience with the implementation of both platforms. Count on our support to make your online business profitable and thriving on your terms. Remember, 'Hard problems, Software solutions.'

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